We Are Yoga is a wellness brand that bridges an ancient tradition with modern lifestyles and puts the focus back on an authentic practice. We create mats, towels, apparel and yoga accessories that are both practical and high performance. Inspired by bright colors, street art, musicians, and our coastal community, we incorporate these concepts into each product creating a unique, yet simple design that amplifies your yoga, and simplifies your life.
Supporting academic and athletic organizations that promote a positive yoga lifestyle is always our priority. We have grown into a community of people whose lives’ have been enriched through yoga and seek to share with others the value of a healthy body, mind, and spirit. As a brand, we host immersive retreats, workshops, innovative athletic competitions, and more with the intention of expanding awareness and inspiring others to find their yoga.
We Are Yoga is founded on the principle that yoga is not simply a trending style of fitness, but a system that trains our behaviors so that living well becomes rooted in our daily routine. The beauty of yoga is that once you understand the process, it can become anything that forces you to pay attention to breath and become more present. You can experience your yoga on the mat, with sand between your toes, or while taking deep mindful breaths at your desk. Unfolding the WAY of yoga is limitless.
I Am Yoga.
You Are Yoga.
Will & Erika Jones
WAY More Than a Mat
Our focus at WAYmat is to create mats, towels, apparel and yoga accessories that are both practical and high performance. Inspired by bright colors, street art, musicians, and our coastal community, we incorporate these concepts into each product creating a unique, yet simple design that amplifies your practice, and simplifies your life.
The WAYmat and the Neo WAYmat both represent our founder, Will, and his desire to innovate the industry with new and practical ideas. He has always resisted being put in a box, and his mat designs are no different. The WAYmat is a combination towel and mat that is versatile and can be used anywhere in numerous ways and then tossed in the washing machine for easy cleaning. You’ll see the WAYmat used as the perfect mat/towel for your hot yoga sessions or a day lounging at the beach, pool, or park.
The Neo WAYmat, his newest design, is machine washable like the WAYmat but was created for the yogis who practice on hard floors and enjoy a more flow style yoga. Using unique materials, we were able to create a sweat barrier keeping the floor dry for maximum cleanliness and grip. The Neo WAYmat can also be used under the original WAYmat for more grip and less slip.
Original Manifesto: circa 2009
With so much drama in the world, we choose not to get caught up in it, and focus on our YOGA. We Are Yoga is here to REMIND you to NEVER GIVE UP on your YOGA. Health is wealth, and AWARENESS is key.
The root word of YOGA means to JOIN. We Are Yoga reminds us that WE ARE JOINED. WE ARE CONNECTED. WE WORK TOGETHER on many levels, with ourselves and with others; mind & body, heart & lungs, person to person, group to group, and way to way…We Are Yoga
WAY supports ALL YOGA: students, teachers, schools, clubs, sports, organizations, federations and MORE — because YOGA works. PRACTICE has been proven to prevent, protect, heal and strengthen the human body, mind, and spirit against today’s dis–ease and dis–comfort like: old injury, bad knees, hips and spines, arthritis, stress, obesity, diabetes, anxiety, depression, cancer, laziness and MORE!
Our Mission is simple…RAISE AWARENESS, SPREAD YOGA, and KEEP YOGI’S THRIVING! We Are Yoga, We’re All YOGA.
Get on your WAY today!
–We Are Yoga